Cleaning system
Define the deposit, surface, application method, contact time and rinse behaviour before selecting a formulation direction.
Dedicated toilet-cleaner OEM
Your brand. Our toilet-care workbench.
EPHYON develops only within toilet care on this platform. Cleaning action, fragrance, product behaviour, packaging and market documentation move through one connected OEM brief.
Start an OEM brief →Six connected workstreams
A toilet cleaner is not a formula handed to a bottle.
Fragrance system
Set the odour problem, scent character, intensity and use moment, then evaluate the fragrance in the final cleaner and pack.
Product behaviour
Align viscosity, foam, cling, coverage, colour and dosing with how the user should apply and understand the product.
Pack architecture
Review bottle or dose format, closure, fill size, decoration area, shipper and compatibility requirements.
Evidence plan
Translate intended cleaning, fragrance and market claims into specifications, test questions and label inputs.
Commercial route
Confirm feasible components, project quantity, artwork inputs, timing and production plan after the technical route is understood.
Before the first sample
A useful brief can still contain open questions.
Send what you know. Unknown items become development decisions rather than invented specifications.
- 01Market
Destination country or region, languages and intended sales channel.
- 02Problem
Limescale, rust, organic soil, odour, routine maintenance or a defined combination.
- 03Format
Liquid, gel, foam, mousse, powder, tablet, rim block or an open recommendation.
- 04Position
Target user, retail price architecture and the experience your brand should communicate.
- 05Pack
Preferred size, bottle or dose system, label area and any component already selected.
- 06Volume
Expected quantity per order or per year; an estimate is useful even when it is not final.
The next useful step