Bottle
How the product smells at opening and whether the first impression fits the brand and cleaning system.
Cleaning track / Fragrance track
Cleaning delivers the result. Freshness shapes the experience.
A toilet-cleaner fragrance is not a decorative drop added at the end. It must work with the cleaning system, packaging, application method and intended user perception.
2001 technical milestone
Our recorded manufacturing history includes fragranced toilet-cleaner development by 2001. We present this as an internal technical milestone, not as an industry-first or universal performance claim.
Four sensory moments
Fragrance changes through the cleaning cycle.
Application
How fragrance behaves while the cleaner is dosed, clings, foams or dissolves in the bowl.
Contact
How scent character and intensity develop during the intended dwell time in the actual formula.
Flush
What the user perceives during rinsing and whether the product leaves the intended after-clean impression.
The fragrance brief
Preference is only the beginning.
A scent name cannot answer compatibility, release, safety documentation or claim questions. The project brief connects them.
- Q01
What odour or perception should the product address?
- Q02
Which scent family fits the brand and destination market?
- Q03
When should the fragrance be most noticeable?
- Q04
How will the final cleaner and pack affect fragrance behaviour?
- Q05
Is the desired wording a scent description or a testable claim?
- Q06
Which fragrance and finished-mixture documents are required?
Develop fragrance with the cleaner