
powder format · concept 01
powder development route
Toilet Bowl Cleaning Powder
A starting route for a toilet-care brief. Chemistry, fragrance, colour, viscosity, pack and substantiated claims are developed against the project requirements.
Discussion points
01Effervescent dry-format development route
02Rust-stain positioning requires a defined test brief
03Freshness direction can be included in development
04Pour-spout packaging option
Reference pack500g × 24 bottles
Commercial termsConfirmed after brief