
mousse format · concept 01
mousse development route
Toilet Bowl Cleaning Mousse
A starting route for a toilet-care brief. Chemistry, fragrance, colour, viscosity, pack and substantiated claims are developed against the project requirements.
Discussion points
01Expanding-foam format for under-rim coverage
02Mechanical-action requirements assessed during testing
03Fragrance direction configurable for the project
04Citrus fragrance direction available
Reference pack500g × 24 bottles
Commercial termsConfirmed after brief