
foam format · concept 01
foam development route
Toilet Bowl Bubble Foam Cleaner
A starting route for a toilet-care brief. Chemistry, fragrance, colour, viscosity, pack and substantiated claims are developed against the project requirements.
Discussion points
01High-coverage foam format for evaluation
02Odour-control direction available
03Dispensing and splash behaviour assessed with the pack
04Fragrance character and longevity require project testing
Reference pack500ml × 24 bottles
Commercial termsConfirmed after brief