
brush-free format · concept 01
brush-free development route
Brush-Free Toilet Bowl Cleaner
A starting route for a toilet-care brief. Chemistry, fragrance, colour, viscosity, pack and substantiated claims are developed against the project requirements.
Discussion points
01Extended-contact, pour-and-leave development route
02Contact time established during project testing
03Any no-scrub claim requires finished-product evidence
04Septic-system positioning requires formula review
Reference pack500ml × 24 bottles
Commercial termsConfirmed after brief