
acid format · concept 01
acid development route
Oxalic Acid Toilet Bowl Cleaner
A starting route for a toilet-care brief. Chemistry, fragrance, colour, viscosity, pack and substantiated claims are developed against the project requirements.
Discussion points
01Oxalic-acid route for mineral-deposit briefs
02Concentration and use conditions defined per project
03Porcelain compatibility reviewed for the final formula
04Viscosity target can be developed for vertical cling
Reference pack600g × 24 bottles
Commercial termsConfirmed after brief