
acid format · concept 01
acid development route
Hydrochloric Acid Toilet Cleaner
A starting route for a toilet-care brief. Chemistry, fragrance, colour, viscosity, pack and substantiated claims are developed against the project requirements.
Discussion points
01Hydrochloric-acid route for heavy mineral-deposit briefs
02Acid concentration and classification are project-specific
03Contact time defined through formulation and testing
04Use instructions follow the final formula and market
Reference pack600g × 24 bottles
Commercial termsConfirmed after brief